Yesterday, the 13th China Beijing International Cultural and Creative Industry Expo (hereinafter referred to as "ICIF") opened in Beijing. In the main exhibition venue-China International Exhibition Center, there are 20 special exhibition areas such as Beijing-Tianjin-Hebei Cultural Collaborative Development Zone, which display the ancient historical and cultural scenes of Beijing-Tianjin-Hebei by using the collected documents. At the same time, Beijing's central axis culture has been well displayed through VR and other high technologies. This fair will last until the 28th, with nearly 100 events in six categories, including exhibitions, promotion transactions, forum meetings, sub-venues and creative experiences. From 9: 00 a.m. every day from October 25 to 28, visitors can go to the China International Exhibition Center (Old Hall) with valid ID cards, and receive free tickets at the East Gate window to visit the ICIF Exhibition. UNESCO, World Trade Center Association and other international organizations, and delegations from 68 countries and regions including the United States, France and Britain participated in the exhibition. The theme of multiple exhibition areas focuses on traditional culture This year's ICIF will hold six series of more than 100 events including comprehensive activities, exhibitions, promotion transactions, forum meetings, creative activities and sub-venues, and build an official Internet display platform. The main exhibition hall of China International Exhibition Center, located on the East Road of the North Third Ring Road, has set up 8 venues, and set up 20 special exhibition areas, including Beijing-Tianjin-Hebei Cultural Synergy Development Zone, Press, Publication, Radio and Television Zone, and Beijing-Tianjin-Hebei Jinmeng Yongding River Cultural Zone. The reporter noticed that many exhibition areas focused on traditional culture. In the "Beijing-Tianjin-Hebei Cultural Collaborative Development Exhibition Area", Beijing Capital Library has produced traditional cultural creative products such as painting and calligraphy, copying ancient books, etc. by using the collection literature, building and other elements. In the Tianjin exhibition area, crosstalk performers perform for the audience on the spot, and Tianjin traditional cultural products such as Tianjin dolls, clay figurines and sculptures are also displayed in the exhibition area. Bamboo carvings, black pottery, porcelain and other items are on display in Hebei exhibition area. In the "Cultural Relics and Museums Exhibition Area", 23 museums and cultural institutions in Beijing-Tianjin-Hebei region participated in the exhibition, showing the ancient historical and cultural scenes of Beijing-Tianjin-Hebei and related cultural and creative products such as "Yan Guo Da Ren" and "Beijing Swift". According to the person in charge of the exhibition area, in May this year, Beijing Cultural Relics Bureau held the "Beijing Cultural and Creative Competition-Wenbo Product Design Division", and collected 523 entries. The theme exhibition area of Beijing Wenbo Derivatives Innovation Design Center, which was set up at the ICIF, displayed more than 800 creative design drawings, samples and physical products of the winning works of the first Wenbo Derivatives Design Competition. High-tech shows the central axis culture In the exhibition area of "internet plus Science and Technology Integration Media", the audience can experience the historical and cultural scenes of Beijing's central axis through VR and electronic screen equipment. The "Beijing Central Axis Interactive Experience" project in the exhibition area shows Beijing's central axis culture. The project takes the "Central Axis Architecture" line as the main browsing line, and there are 12 browsing points from Wumen to Zhengyangmen Archway, which are displayed in the form of two-dimensional drawing, three-dimensional animation and video recording from the aspects of function, etiquette, allusions and development. On-site staff introduced that in the "VR Interactive Experience in Beijing in Ming and Qing Dynasties" project, the Qianbu Gallery in Qing Dynasty (now Tiananmen Square area) was represented by VR technology. With VR technology, the audience can also stand by the Imperial Road and watch Ganlong's southern tour. "When the guards ride by, some viewers will subconsciously dodge." The staff said. There are bright spots in the integration of science and technology culture in Haidian exhibition area Haidian exhibition area is divided into five sections with the theme of "innovation leads Zhongguancun's new power and new form", covering outstanding projects in six fields, such as artificial intelligence robot, VR immersion experience and digital design. Zhang Jinlin, director of the Propaganda Department of Haidian District Committee Standing Committee, said: The highlight of this ICIF is scientific and technological innovation, and the regional culture of Yihai Store is characteristic, which highlights the integration of culture and technology. In the next step, Haidian will further tap the new impetus of the integration of culture and technology, give full play to Haidian's resource advantages in scientific and technological innovation, and push Haidian's cultural industry to a new level. In Haidian exhibition area, the VR content of "hope and glory", which was brought by Qidi Digital World Company, attracted a large number of tourists. Through this VR experience, the audience can immerse themselves in the long history of reform and opening up. The interactive experience is created by Unreal 4 engine, which includes the scene of Liaoning ship, the first aircraft carrier in China. The experiencer can "personally" board the Liaoning ship and experience the magnificent spirit of Liaoning ship.
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